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Hello, I'm Eshetu. I'm a Product Manager with hands-on experience in Product Development & Design.

About me

With over 8 years of experience in Entrepreneurship, Product Management, Art, and Design, I specialize in finding gaps in product offerings and coming up with innovative ways to fill them. I have a passion for strategizing the full lifecycle of product production, from conception through release. My expertise includes guiding cross-functional teams in the successful creation of products that improve consumer experience and grow market share.

My projects

ClickPoll

An interactive media polling tool to help users (individuals, professionals, creators) gather input from their target audience quickly and easily.

Product Managment
UI/UX
User Research
User Testing
QA

Annootate

A comprehensive cloud document annotation (audio, video, text) tool for professionals, students, and individuals.

Product Managment
UI/UX
User Research
User Testing
QA

ContentFeedback

an app that helps content creators identify their target audience to optimize content reach and increase monetization.

Product Managment
UI/UX
User Research
User Testing
QA

GPT-shirt [personal]

Create t-shirt designs with AI, or use your own images.

React
Generative AI
Three.js
Tailwind

PromptAI [personal]

Promptai is an open-source AI prompting tool for modern world to discover, create and share creative prompts.

React
MongoDB
Tailwind
Google Auth

Kofiya [personal]

Online store for cloths and accessories with Stripe checkout.

React
Next.js
Sanity
Tailwind
Stripe

My skills

Product Management
Product Design
3D Design
Front-end Development (Intermediate)
User Research
Market Analysis
Project Management
Team Leadership
Agile Methodology
Data Analysis
UI/UX Design
Prototyping
Design Thinking
Google Analytics
Content Strategy
Copywriting

My experience

Head of Product

EzzyFeedback | Paris, FR

I drive product lifecycle processes, translate strategy into requirements, create strategy documents, analyze market data, collaborate with cross-functional teams, develop product positioning, and manage continuous improvement in response to customer feedback.

Oct 2019-present

Project Manager

Coryell Solutions | Maine, USA

I put together project proposals, carried out client demos, led procurement and installation specialists, supervised IT procurement and installation, and built a team to offer training services for technologically advanced learning spaces in universities in Ethiopia.

May 2017 - Dec 2019

Master of Architecture Candidate

University of California, Berkeley

I graduated with a Master of Architecture degree in May 2019 with a GPA of 3.7/4.0. During my studies, I took relevant coursework such as Management of Technology Innovation, User Interface Design and Development, User Interface Aesthetics, Advanced Architectural Design Theory and Criticism, and Subdivision Surface Modeling and Animation. I was also awarded the MasterCard Foundation Scholarship, which covered all expenses related to architecture school, and the ChesterMiller Fellowship for excellence in my graduate thesis work.

Aug 2016 - May 2019

Head of Creative Services

Krimson ACMC | Addis Ababa, ET

I lead discovery and research sessions, set design requirements, analyze market needs, stay up to date on industry trends, coordinate with design team members, modify existing designs, present ideas to cross-functional teams and senior leadership, and interview and recruit new designers.

Aug 2015 - May 2017

Contact me

Please contact me directly at eshetu_feleke@berkeley.edu or through this form.